Thursday, January 27, 2011

New Looks


Lots of new things are always happening at Y2Knit, but we're really cranking it up right now. We are getting ready to unfurl a new logo. Yes, it's time for a change! Things have gotten so much more sophisticated since we decided to embark on this business in 2001--and we feel like we've gotten a little dusty--so we're freshening things up. We love our new logo, so you won't see us withdrawing it because of outcries that the old one was fine.

To support the new logo we're also re-creating our pattern format. This is going to be such a fabulous upgrade that we think everyone will love it. Patterns will be in letter-size format so they are easier as downloads and have a really new look. We're excited.

While we're excited, there is a lot of background work that needs to be done to make this possible. Patterns that we were in the process of completing have to be moved to the new format and patterns that are already in the old format have to be put into the new format. The new formatting has to be applied, new pictures added, and all of this has to be checked and rechecked. This also requires leaning new ways to use InDesign and Photoshop, then when everything is ready, will require replacing existing files. As I said, quite an undertaking. While we're at it we are putting some other new initiatives into play--so you'll want to keep an eye on what we're doing.

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