Friday, February 18, 2011

New Logo

We love the new logo!  It's crisp and stylish.  We like the emphasis on the 2 since there are two of us and the squiggly yarn ball reinfoces the knit (and it looks a bit like Jill's signature). 

Jill and I spent three days in Las Vegas last weekend doing business planning.  While there's a lot to do, we're both excited about the directions we are heading. 

One of our most immediate projects is reformatting patterns into our NEW PATTERN LAYOUT.  It's awesome and reinforces our new look.  What's different:
  • full size pages
  • stylish new look with new colors
  • lifestyle photo on the front
  • layout for easy downloads
  • more photos inside
Jill's been busy (and I hope having some fun) working up photos with backgrounds that reflect the collection.  We chose a map of Wyoming for the Occidental Collection, our newer designs using Mountain Meadow Wool.

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