When Jill and I formed Y2Knit in 2001, one of our early projects was a logo. Y2Knit was the project for a design class at FIDM in SF where Jill teaches. Students had to develop a logo based on company information provided by us. I was able to be present for the presentation of logos. There was everything from very techno to Hello Kitty style. One stood out and we worked with the student to refine the original Y2Knit logo, which has served us for 10 years. We always loved it because it looks like the knit stitch.
However, things change. Think how the Internet and smart devices alone have changed our lives in the last 10 years! Working with a marketing consultant recently, we were advised to update our logo. I came to think of this as our makeover and it felt good, just like a haircut, fresh makeup and a new wardrobe. The designer gave us some choices and we were both drawn to one. Some refinements were made and we're now proud to be able to reveal our new logo.
Not so fast though, we decided to do this gradually over a few weeks, so you'll have to be patient. So far, we've revealed a couple segments. This also buys us some time to get everything updated. I just remembered about business cards yesterday!
No comments:
Post a Comment